ABOUT

As a child, I was endlessly fascinated by people—how we communicate, what draws us together, and the invisible forces that shape our decisions and identities. This curiosity led me to explore the psychology behind human connection and the social dynamics that create meaning in our everyday lives. Over time, I realized these principles weren’t just personal interests—they were the foundation of how brands can authentically engage with culture to spark lasting relationships.

Today, I specialize in in-culture marketing, where strategy meets creative direction to craft work that resonates on a human level. I’ve built campaigns that tap into shared values and social rituals, crafted brand narratives that feel personal, and developed experiences that naturally integrate into the rhythms of people’s lives. My work spans Fortune 500 companies, startups, and nonprofits, each project shaped by a deep understanding of cultural relevance and human behavior.

I pride myself on blending psychological insight with strategic thinking to create solutions that inspire trust, foster connection, and deliver results. By helping brands align with the values and stories that matter most to their audiences, I aim to create work that feels authentic, impactful, and enduring.