To celebrate Nike’s “All for 1,” campaign, we sent Quavo, a member of the Migos, back to his hometown high school alma mater, Berkmar High school in Atlanta.

Quavo, a standout quarterback on the football team, showed up at the basketball team's afternoon practice and led the players to the locker room. The student-athletes were met with a retooled locker room and new shoes, custom-designed with Berkmar's colors, red and navy.

In an Instagram post, Quavo dubbed the custom Nikes "Huncho Berkmar Brons” – the shoes are exclusive to Berkmar’s 14 varsity basketball players.

The high schoolers also interacted with a digital adaptation of our in-store installation, the ‘Wall for 1.’

Through the use of tablets, the teens were encouraged to write messages to those who inspired them in their community, echoing central messaging of the wider campaign. Their creations were then displayed in a wall of digital, rotating shoes on a massive screen brought into the space.