STRATEGICALLY-ROOTED
STORYTELLING
My name’s Kerry – I’m a multidisciplinary creative who bridges the gap between creative strategy and creative direction. I use an in-culture marketing approach to craft impactful narratives that align brands with their audiences.
in short: channel-agnostic creative crafted through an experiential lens rooted in culture.
AN IN-CULTURE APPROACH
An in-culture strategy bridges brands with the people they serve, crafting connections that resonate on a deeper level. By aligning with cultural touchpoints and consumer values, we amplify brand relevance, reshape perceptions, and cultivate enduring loyalty.
This approach ensures every initiative—whether a product launch, a social campaign, or an experiential moment—is not just seen but felt, creating an impact that extends beyond the surface.
ACTIVATIONS
STRATEGIC PARTNERSHIPS
LAUNCH TACTICS
PR MOMENTS
POINT OF SALE
GUERILLA TACTICS
ACTIVATIONS STRATEGIC PARTNERSHIPS LAUNCH TACTICS PR MOMENTS POINT OF SALE GUERILLA TACTICS
IN GOOD COMPANY
A FEW FAVORITES
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TALENTI: SPOONEASY
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NIKE X QUAVO: ALL FOR 1
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BOBBI BROWN: CONFIDENT BEAUTY
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ST.IVES: MIXING BAR
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BELBUCA: THIS IS PAIN
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FEKKAI: BEACH SALON
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PERONI: HOUSE OF PERONI
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LO LO: WOMAN WHO KNOWS
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SLEEK MAKEUP X MISS FAME
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HON CANNABIS: BRAND DEVELOPMENT
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MOTIVE CBD: BRAND DEVELOPMENT
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MOTIVE PET CBD: BRAND DEVELOPMENT