CREATIVE STRATEGIST
My name’s Kerry – I’m a strategist working at the nexus of brand, culture, and experience.
IN SHORT
I leverage an experiential lens to turn brand challenges into creative opportunities that build relevance, spark connection, and drive lasting impact.
Great Brands Don't Just Show Up in Culture; They Move Through It with Intention
I turn data-backed insights into culturally attuned creative that sparks connection, deepens loyalty, and brings brands to life across physical, digital, and social spaces.
Day-to-day includes brand strategy and planning, experiential concepting, 360° campaign development, partnerships, PR stunts, and market/trend analysis.
→ CAPABILITIES BREAKDOWN
ACTIVATIONS
STRATEGIC PARTNERSHIPS
LAUNCH TACTICS
PR MOMENTS
POINT OF SALE
GUERILLA TACTICS
ACTIVATIONS STRATEGIC PARTNERSHIPS LAUNCH TACTICS PR MOMENTS POINT OF SALE GUERILLA TACTICS
IN GOOD COMPANY
A FEW FAVORITES
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TALENTI: SPOONEASY
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ST.IVES: MIXING BAR
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FEKKAI: BEACH SALON
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PERONI: HOUSE OF PERONI
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BOBBI BROWN: CONFIDENT BEAUTY
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PHARMA: BELBUCA, THIS IS PAIN
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NIKE X QUAVO: ALL FOR 1
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PHARMA: LO LO, WOMAN WHO KNOWS
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SLEEK MAKEUP X MISS FAME
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CPG: HON CANNABIS, BRAND DEVELOPMENT
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DTC: MOTIVE CBD, BRAND DEVELOPMENT
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DTC: MOTIVE PET CBD, BRAND DEVELOPMENT