STRATEGICALLY-ROOTED
STORYTELLING

My name’s Kerry – I’m a multidisciplinary creative who bridges the gap between creative strategy and creative direction. I use an in-culture marketing approach to craft impactful narratives that align brands with their audiences.

in short: channel-agnostic creative crafted through an experiential lens rooted in culture.

AN IN-CULTURE APPROACH

An in-culture strategy bridges brands with the people they serve, crafting connections that resonate on a deeper level. By aligning with cultural touchpoints and consumer values, we amplify brand relevance, reshape perceptions, and cultivate enduring loyalty.

This approach ensures every initiative—whether a product launch, a social campaign, or an experiential moment—is not just seen but felt, creating an impact that extends beyond the surface.

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GUERILLA TACTICS

ACTIVATIONS STRATEGIC PARTNERSHIPS LAUNCH TACTICS PR MOMENTS POINT OF SALE GUERILLA TACTICS

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